How to create a perfect video testimonial?

Hey, folks! How are you doing? Hopefully everything is good! I have great news for you today: my new post will be as useful for anyone as it can be! And it is connected directly with a business that I am doing now.

First of all, it is worth saying that if you know what is a video marketing not only in theory but also practically, then it will be definitely interesting for you to read this! And so, I guess most of such people know what the video testimonial means, but for those guys, who are right on their start in online business and video marketing, or for those, who want to do that in the nearest future, I have prepared some tips, which will help in creating a perfect video testimonial.

In fact, I want to give a close definition to each of the conceptions that perform as the primary phrases in this blogpost. What is a video marketing in general? I stress your attention that it is an exact type of business – a social video marketing (SVM). So here we are talking about a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. And as you recognize the keyword here is VIDEO. Everything is reached here by making, uploading, sending, sharing videos.

There are different kinds of videos in social video marketing, but today we will focus on a video testimonial (later on we will talk about other various categories). A video testimonial is a type of address, where a person, who makes a commercial offer to a wide audience (a potential customer base), gives a social proof and tells the reasons of how this product or service has transformed his life, and then shares his impression of it.

A video testimonial is a really important part of the whole video marketing system and maybe it will turn into the key factor for your future customer to ‘buy’. And you shouldn’t mix up a video testimonial with an endorsement because the second one means it will be a message from a ‘nobody’ and so it won’t be a successful video. An endorsement will have a success if a celebrity will be giving the information, so it won’t be necessary for him to introduce himself. In another case, if a ‘nobody’ tries to create an endorsement, then people won’t believe him and won’t think that his opinion is authoritative for them. A video testimonial has in turn its own structure and it will 1000% guarantee work for you. So here go the tips (the components) of a video testimonial structure:

1. Humanize the peeps. If you are not making a message from a ‘nobody’, then you need to say you first and last name from the very beginning. Then you should tell where you live (it is advisable to tell the country and the city). After that you need to specify your previous profession (the sentence can be started with ‘I used to…’) and the job you are doing now. The next thing you do is telling your personal weakness (depending on what product\service you offer, you show what there have been before and how struggling it used to be). It will make people be disposed to you and will demonstrate that you are a real person at least.
2. Product testimonial. Here you should tell the story of how you have found the product\service that you are using now: you tell the full name of it, the definition of what it is, the length of use, your personal benefit (before using this exact product and after) etc. Your main goal of this part is to show people the actual advantages of what you sell. The profit.
3. Sell the hole, not the drill. People are fascinated with benefits, not features. This is why we sell with the story of the real people. If you are going to talk about only the features and technical details of the product\service that you offer, the vast majority of your potential customers will stop the video and forget about it. Probably it is a paradox, but people really do not care about all this stuff. So that is why you need to sell the hole: you should show what your clients are going to feel like, talk about what their lives will be like after they view your product and experience it. That is why video testimonials are so important!

Remember that when you start recording your first testimonial, you will mentally be giving the answers to the following questions: is it easy? does it work? and can I do it? And let your clients take their time, because you are not going to force or to persuade them. The best serious decision should be made naturally.