How to get your point across to any personality type?

 

Hi there! Hopefully this day is going well and you have a great time. I am about presenting you my new post that is directly connected with a work that I do. Literally today I want to talk with you about this big question, which is placed exactly on the network marketing area – ‘How to get your point across to any personality type?’. I must say right away that this matter consists of two parts: how to talk with the people and what ways can be used in talking to them.

So we are going to start with the first one. Nobody can say that each person knows psychology very well, but we (as online marketers) should remember some basical things here if we want to work with people and to find a mutual understanding. And that’s why, friends, I would like to introduce to you a system that is called ‘Learning Style Inventory’ (LSI), which studies on how do we learn. It means that there are few ways of how people can learn and understand the material and then make a conclusion of it. I will give an example: a person who drives the car very fast (almost rushes) and get to the accidental situation can:

1. Pay no attention to this condition and continue his risky driving hoping that it won’t happen again.
2. Stop and think what he should do to prevent the second incident and change the manner of driving.

Here we can follow the big difference between two types of people: one thinks abstractly and the second thinks about the concrete things. And it shows that these two types have different mentalities and accordingly have different styles of learning (we can talk about ‘how do we learn’ issue). As a famous proverb says, ‘we should learn by our mistakes’, but this example proves that only one type from these two people really does this. But it is like a lyrical digression.

 It is a well-known detail that if we want to make all these ‘stages’ be completed (learning and understanding the material and then making a conclusion of it), then the relationship enters in. The relationship between a person who talks and a person who listens to should be good-formed. And here goes the final term: a person who talks should be a good psychologist so that he will find a ‘common language’ with a person who is going to listen to him.

Talking about our marketing sphere, it is the most powerful and the most important thing that we ought to take into consideration – finding a common language with each person who we are talking to! Due to this idea we can mention such a fact that there are 4 primary personality types:

• Sales personalities – people who are persuaders and motivators, a very strong kind of people, that’s why sometimes it is hard to make them be convinced that you offer them something valuable and really useful; this type of people forms about 35% of population; their head question is always ‘why’. So they need to understand why your proposition is worth thinking about.
• Scholastics – somebody who focuses on objectives and outcomes, so these people are concentrated on the result and they are really interested in getting to know the reason of using your product/service; they make up 18% of population and as you probably have already guessed their question is ‘what for’.
• Technicals – the subject of their interest are processes and operations – they really care about the systems and strategies, step-by-step programs and instructions of your offer’s work. Their amount is 25% of population and they are wondering ‘how’ (‘how it works’) while watching/listening/reading something about your proposal.
• Marketers (advocates). I suppose it is the best ‘client’ variant for you: they are creative and focus on opportunities, so when you are talking to them, their brain immediately starts to imagine how prospective your offer can be for them. People from such type constitutes 20% of population and the item is ‘what if’ that means that it is significant for them to think about the potential of your product/service.

To sum up, I can give you the list of the questions, which can be used by you while your speech will be in the process. It will definitely help you to plan and structure the ‘communication’ between you and your potential customer/prospect. So you need to answer these questions:

• Why you should buy;
• How it will benefit you;
• What this product will do;
• What it will accomplish;
• How it does what it does;
• Creative things you can do;

If you analyze them, you will see that it will complete all the so-called requirements of all the personality types and it will make your work as an affiliate easier ;) Talking about the second part of our topic like ‘what ways can be used in talking to the audience’, I will post the following part of this discussion a bit later on. Hope it makes sence, friends.answers

TO BE CONTINUED >>>